Easier way to write a marketing plan

Description:

Try my innovative new strategy for how to write a marketing plan (one of the most important parts of your business plan)

Marketing-Fundamentals

You learn how to:

  • to write a great marketing plan
  • understand the best marketing path for your unique situation
  • get examples of plans suited for your type of business
  • start with a 2-sentence marketing plan with just the foundation, help you expand it to a 1-page plan to a full and professional plan, making the process easy for you
  • write a winning marketing plan that most importantly has correct strategies to grow your business

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Marketing Fundamentals

Description:

Learn the core elements of marketing from a CEO / CMO perspective.

Marketing

You learn how to:

  • Understand what marketing is and how it is different from sales
  • Know the elements of branding, why it is important and what makes a great brand
  • Be able to speak authoritatively about the elements of marketing and branding
  • Know a clear technique to create a brand architecture
  • Create a style guide to keep branding consistent across the organization
  • Conduct market research and understand why it is important to effective marketing campaigns
  • Create buyer personas and use them to their advantage
  • Build a customer journey from discovery to purchase

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