Marketing Fundamentals


Learn the core elements of marketing from a CEO / CMO perspective.


You learn how to:

  • Understand what marketing is and how it is different from sales
  • Know the elements of branding, why it is important and what makes a great brand
  • Be able to speak authoritatively about the elements of marketing and branding
  • Know a clear technique to create a brand architecture
  • Create a style guide to keep branding consistent across the organization
  • Conduct market research and understand why it is important to effective marketing campaigns
  • Create buyer personas and use them to their advantage
  • Build a customer journey from discovery to purchase

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