Description:

Learn the core elements of marketing from a CEO / CMO perspective.

You learn how to:

• Understand what marketing is and how it is different from sales
• Know the elements of branding, why it is important and what makes a great brand
• Be able to speak authoritatively about the elements of marketing and branding
• Know a clear technique to create a brand architecture
• Create a style guide to keep branding consistent across the organization
• Conduct market research and understand why it is important to effective marketing campaigns
• Create buyer personas and use them to their advantage
• Build a customer journey from discovery to purchase

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